Autumn has never been this glamorous at H&M before. This year, British luxury label Jimmy Choo will bring a special limited collection to 200 selected H&M store across the globe. After infamous collaborations with designer brands such as Karl Lagerfeld, Matthew Williamson and Viktor&Rolf, it is the first time H&M is teaming up with an accessory label. To celebrate this new bag and accessory collaboration, Jimmy Choo will extend its design vision creating women's clothing. The collection will also feature a men's collection of shoes, bags and men gadgets.
We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it's our first shoe designer collection. It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers. Margareta van den Bosch, creative advisor, H&M.
Jimmy Choo is renowned by the Hollywood glitterati and has become a red-carpet essential. Launched in 1996, the brand is now one of the most sought after luxury accessory labels.