Selfridges gears up to an historic summer of sports with the launch of its limited edition Urban Survival Backpack range, created by some of the world’s most esteemed brands.
No one doubts that amid the joy of hosting the Olympic Games, Londoners will also have to cope with a certain degree of chaos in the capital, including an extraordinary influx of tourists and the congested transport system.
Selfridges has decided to help lighten the load by commissioning a series of ten limited edition Urban Survival Backpacks from British and international brands including Mulberry, Vivienne Westwood and Paul Smith as well as 3.1 Philip Lim, Barbour and Nike. Each gives their interpretation of what it will take to survive London during the Olympics, complete with a full survival kit inside.
Anya Hindmarch’s kit fully embraces the games and comes complete with a pair of running shoes, an end-of-marathon foil blanket and even a trophy. Meanwhile, 3.1 Phillip Lim suggests staying away form the busy streets with Nars bath products and a DVD. Mulberry has created a limited edition backpack version of the covetable Alexa, filled with must-have Mulberry accessories such as an umbrella, Oyster Card holder and double-decker keyring.
The range of ten bags also includes Selfridges’ own Urban Survival Backpack and kit, featuring a bespoke Pantone 109 yellow Eastpak bag. Inside you’ll find a selection of Selfridges yellow products including an umbrella, a special edition Wallpaper City Guide, a bar of Kendal Mint cake and other practical and fun goodies.
The Urban Survival Backpacks are available from 21 June at Selfridges London’s Big British Shop on G and online.