Tuesday 9 June 2009

Burberry Check is now Hogwarts Chic


After weeks of speculation, Emma Watson was today unveiled as the face of Burberry and doesn't she look beautiful!

Photographed by Mario Testino, Watson looks extremely grown up in trench coats from the autumn/winter collection.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed.

Shot by Mario Testino in Westminster, close to Burberry's headquarters at Horseferry House, the images capture Watson in a collection inspired by Virginia Woolf and the Bloomsbury set.

Burberry's creative director Christopher Bailey told The Evening Standard: 'Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign.

'Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.'

He added: 'I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.'

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